Design is nowhere more important than on the web because your competitors are only a click away. If visitors do not like what they see they probably select the next company in their search-returned-list.

• Your web site has to look good - without being too snazy or pretentious.
• It has to be functional and very easy to use and navigate.
• The wording has to be well targeted to your audience.
• Do you want to attract foreign-speaking visitors, and if so, what languages do you want to offer? Each additional language adds about 10 to 30% more time, effort, and expense - but if you are providing the right product/s or service/s then the rewards can make the investment seem trivial. You just need to consider all the import and export that takes places between your and foreign countries. With the internet the world is your oyster, however, you effectively limit the size of your world or customer base by the languages your website offers...